Why WCW Failed, And How WWE Can

Hello and welcome again to…And Thats What I Think! Some have e-mailed me wondering why I dont express my feelings on JBL like many other columnists are doing. Plain and simply I like his character, but I dont want to see him wearing a World Title belt. Hes just the flavor of the month for Smack Down writers and Im positive that his push will last as long as Hardcore Hollys did. So with that out of the way lets get to the main event. Today I want to express ways that World Championship Wrestling failed as a wrestling product and a company. No, Ill hold off on the Bret Hart Tribute until next week (Though I am in the process of writing it!)

Back in the day I was a major wCw mark. I fell in love with nWo characters such as Scott Hall and his toothpick or Hogan and his spray painted Championship Belt, I simply couldnt get enough of those guys. Soon things got old and the nWo slowly faded away. I soon faded away from wrestling myself. Two years later I hit a short early mid-life crisis (I might have made that title up) so I decided to turn the tube to TNT and catch Monday Nitro for the first time in two years. To my surprise the wrestling show was not on. After searching in the T.V Guide and finding nothing about the shows whereabouts I proceeded to check WCW.com for some much needed info; but I was directed to wwe.com “What the f#$k”? Soon I found out that Vince and WWE bought out not only wCw but ECW as well.

After about one hour of wondering why I never heard of the major wrestling news I decided to check out USA Network to watch WWF; OK, theyre on The New TNN now! The ironic part to this is that on this particular episode of RAW the nWo faction made one of its first appearances on WWF turf. Remember that the only reason I got into wrestling in the first place was because of the New World Order! It was almost like something was guiding me to come back to wrestling, and after a consecutive two years of watching WWE Im hooked like I was years ago as a little boy!

No, I didnt want to make this column to talk about this story but to tell you ways that wCw failed and how WWE might as well. Though I didnt experience wCws demise I have read a good bit of internet conversations about wCws later years and how it failed. So without further adue lets get to the first reason and that is a stable. wCw writers thought that every single wrestler had to be in some kind of gang and it’s no surprise that they took to that formula because the nWo jump-started the former NWA company. Since nWo was so successful they though “Why not create 20 nWo’s at the same time” and they did just that. New Blood, Latino World Order, Filthy Animals, , were all no exception to that formula. It’s not that the stable formula didn’t work, but wait…it didn’t. The writers were just too lazy to come up with creative ideas for each wrestler so they decided to create big stables and put random guy’s in them so they didn’t have to come up with anything special for them. No, WWE isn’t even close to becoming stable happy. Their biggest formation, Evolution, only has four members in it. Before them was the F.B.I which only consisted of three members. There is no reason to worry that the WWE will become stable crazy and thats something positive.

Another reason that wCw failed was because of the Hitman Bret Hart. After the infamous “srewjob” which put Hart out of the WWE he found his way to The Evil Empire of wrestling at the time, wCw. Basically not much was done with the legend. He claimed both the World Title and U.S Title, but wCw didn’t use him like they considerably could have. Now this is something that WWE can now fail because of. They are known now for flaunting their money around to free agents in the wrestling world since the wCw buyout. The most notable name would have to be the incredible Goldberg. Many complained around the wrestling world that they used his character wrong. The creative staff didn’t make him the unstoppable monster (Jobber killer) that people were used to seeing during his undefeated route during wCw. Instead they made him into a talking face that was vulnerable in many ways. WWE also put an investment into Scott Steiner. After much hype he turned into a quick flop. His matches were “boring” as fans in live crowds put it as they were screaming the word at the top of their lungs every time he made an in-ring appearance. Both were lost causes and bad decisions money-wise. Vince just saw the two muscle bound wrestlers and couldn’t resist. There needs to be better free agent decisions made by the WWE or it could lead to frustrating fans.

Young guns not getting an upper-card push is one of the top reasons wCw fell apart. With guys like Hogan, Sting, Steiner, Nash, and Jarrett still hogging the main even spot there was no room for rookie’s to make an impact. Having veterans take center stage is all fine and dandy, but soon it gets old. The WWE is slowly doing the same thing; mainly Triple H. He’s been in the main event picture longer than I can think. I’ve grown to enjoy him week after week with the title, but many haven’t and want to see guy’s like Randy Orton or Edge be looked at to carry this business years from now. Overall the WWE has been respectful in giving Beniot and Guerrero their dues and making them champs for their respected brands; those two getting the belt’s spiced things up for both Smack Down and RAW. Still, new faces need to be seen instead of Triple H and Triple H.

…And all the fans shouted “Cruiserweights?” I myself have verbalized in many discussions that WWE’s major drawback is cruiserweights. wCw actually did something positive by making the high-flying guy’s the center role of their programming. Week after week we saw new kids like Elix Skipper, Jamie Noble, Kid Romeo, A.J Styles, and many other young diehard wrestlers come out and perform outstanding matches. Cruiserweights were going to be the new wave of the wCw, too bad they were too late because almost a couple months after making this plan to make the cruiserweight division to focal point of their company Vince got a hold of wCw and their superstars. Skipper, Romeo, Styles, etc. were skipped by WWE and were not signed. Of coarse they soon moved to TNA and helped foundate their X-Division. Just plain sign high-flying wrestlers and let them do all the work!

Thats about all I can think of. Of coarse wCw also made mistakes along the lines of management. Nobody took full control of shows like Vince and other bookers for WWE can with their promotions. The big wig of the wCw Ted Turner also contributed to their losses. Turner owns CNN, TNT, TBS, TCM and other esteemed television networks; wCw just didn’t fit his plans. We all know Vinnie Mac didn’t have much success other than WWE with the Xtreme Football League bombing after a couple of seasons. I think that the XFL going down the drain was a good thing for WWE because it gave Vince more time to think about WWE and WWE only!

Lets hope that things continue to look up for WWE. I doubt that after twenty-plus years of continuously keeping this wrestling federation in top shape they will take any more big bumps in the road. Thanks for viewing another column by yours truly. I hope you enjoyed my view of the subject, and even if you didn’t e-mail me at jayd7@sc.rr.com to tell me. I’d love to know what you think. My next column will likely be from thousands of miles above sea level while I’m off to Canada! Any ways, thanks for reading and…”And Thats What I Think”!